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Teleflora's Wall of Love Activation

    

To announce Teleflora's new Love Out Loud campaign we built a wall in front of the Capitol Building comprised of 1,000 bouquets. We invited passers by to dismantle the wall by taking a bouquet and giving it away to a friend, loved one, or even a stranger. Over the course of a single day, Teleflora helped create 1,000 displays of love.

 
 
 
 

Out of the 1,000 bouquets taken, we followed two and saw how Sherry and Mark used theirs to love out loud.  

Wall of Love - Sherry

Sherry took her bouquet to her 90-year-old mother and allowed us to follow along.

Wall of Love - Mark

Mark took a bouquet from the Wall of Love and decided to give it to a new friend, a homeless veteran he'd met on one of his daily walks around the city.