For Mother's Day 2018, Teleflora wanted to celebrate fearless moms with incredible stories. What brand doesn't? But they wanted to stay away from the cliches and the stories we've all heard before. So we looked for a way to talk about the moms who earned their titles with spectacular displays of love. Because no matter your social standing, marital status, income, orientation, or ability to bear children, at the end of the day the unifying factor among great moms is unconditional love.
We set out to prove that Love Makes a Mom and we found three unique stories that did just that.
The campaign received positive feedback from consumers and the industry alike, earning Ad of the Day on AdWeek and more than 11 million views in the first week.
Teleflora also participates in the See Her Initiative who's mission is to see women accurately portrayed in advertising. Our videos were tested with their Gender Equality Measure and received some of the highest scores of the year. SeeHer.com also featured the Love Makes a Mom videos in their ad gallery.
