POM Worry Monsters Digital
POM 100% Pomegranate Juice is full of crazy healthy antioxidants. And when you get crazy healthy, you tend to worry less. This is not good news for your hard working Worry Monster. This campaign was lead by a series of comedic TV spots that detailed the trials and tribulations of out-of-work Worry Monsters bemoaning healthy people. Online, on social media, and in Times Square, though, the Worry Monsters were unleashed - doing everything they could to renew the familiar anxiety that they desperately need to survive.
Skip the Worries PreRoll
The only way to skip the worries is to click on POM in this preroll.
Worrivational Posters
Your Worry Monster doesn’t want you to “Hang in there, Baby” or “Reach for the stars.” They’d rather inspire you to focus on all that self doubt you’ve been harboring. These posters ran on social media channels.
Times Square Billboards
The Worry Monsters took to Times Square with a few contextual worries for New Yorkers and tourists alike. (But mostly tourists.)