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The National Peanut Board - 365 Tweets in A Day

 
 

THE NATIONAL PEANUT BOARD

365 TWEETS IN A DAY

The peanut- it's natural, full of protein, and totally uninteresting to the masses. So, to get people talking about this perfectly powerful nut, we created the Peanut Vendor. He's a full time peanut enthusiast and part time doodler. In January 2016 he discovered Twitter and Real-Time Marketing. The result? A peanut-centric social almanac for 2016 in the form of 365 social posts on a single day. 

 
 

Adweek thought it was pretty cool, too.